William Hill will be the first in a series of bookmaker reviews in which I will share my experiences with bookmakers as a player. The main criteria on which I will grade bookmakers are their website, their offer and their odds. I will conclude every review with describing the type of costumer I would recommend this bookmaker to and the type of customer that would be better off looking for another bookmaker.

General information

William Hill started as a bookmaker in 1934 and is one of the UK’s biggest bookmakers when it comes to physical betting shops on street corners. It also offers the opportunity to bet by phone and most important for this review: an online bookmaker.  In the past the company has had sponsorship involvement in varvious sporting events, including horse racing, darts and football.


William Hill’s website is quite nice. It navigates quickly, they have no slowly loading components and the search function is good. Getting to the sports event you want will take you 3 clicks maximum which is great. Depositing and withdrawing your money is easy both in terms of doing it on the website and the amount of payment options they offer.

Offered sports and bets

William Hill’s offer is huge. They offer a broad range of different bets for most sports. Especially for darts the amount of bets they offer (live as well) might very well be the biggest on the market. The same goes for the bets they offer on English football (both Premier League and lower leagues). If you like betting on players to score, William Hill will be great for you as they offer all kinds of bets related to this.

A few other sports worth mentioning are basketball (mainly NBA), tennis and NFL. William Hill usually offers a lot of different bets for these sports including unique bets that no other bookmaker offers.

Other sports are covered well, but not exceptionally. They offer a pretty good amount of bets on most other sports, but where they really stand out in my opinion are the sports mentioned previously.


On big markets (for example Premier League match odds), William Hill has a pay-out percentage of around 94%, which is quite low compared to a lot of competitors. However, the odds on their other, non-match outcome bets, are quite good usually. They offer such a big amount of bets that there will always be nice odds in one of the bets they offer on the match you want to bet on. If you’re willing to take the time to search for a good value bet that is.


Overall, thanks to their huge offer, William Hill is a great bookmaker to play at. Another thing worth mentioning in my opinion is that no one I know ever had problems with them regarding pay-outs or unfair settlement of bets. They’re an honest bookmaker and that’s not something that can be said for all of them.

Overall, I would recommend William Hill if you’d like to bet on a combination of darts, NFL, NBA, tennis and English football. Especially if you want to bet on more than just the outcome of the match and like to spend time on finding that gem of a bet that will bring you profit.

If you like to bet on just the outcome of matches, or want to make accumulators of these outcomes, look further (because of the low pay-out percentage on match odds). If you’re mainly interested in less regular sports (for example motorsports, athletics or wintersports), then I’d also look for another bookmaker than William Hill.

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